Digital Brand Manager
A Digital Brand Manager álláshirdetés részletei:SCA is looking for a Digital Brand Manager to its Incontinence Care Division Hungary / Budapest.
• Customer journey management
• Create, execute and evaluate marketing plan towards End users and Healthcare Professionals including ATL and BTL activities
• Being the local expert on TENA Light Inco and Consumer Goods assortment in Health Care channels
• Support SEE product assortment management
• Gather insights about target group, gap filling and initiate actions
• Support efficient development and implementation of sales promotional programs working closely with the sales team
• Support the local management and marketing team in defining value propositions for the digital initiatives
• Identify and analyse digital customer insights and needs for the country in order to find areas for improvements
• Ensure that the local online platforms, digital marketing campaign perform in accordance with set targets and facilitate consumer and customer engagement
• Implement globally developed digital activities / projects
• Manage and control A&P budget
• Bachelor / Master degree in marketing or a related field
• Minimum 4 years’ experience in Brand Marketing role
• Proven working experience in digital marketing
• Support minded - be able to help and interpret from "digital terminology to business benefits"
• Experience in identifying target audiences and planning digital campaigns that engage, inform and motivate
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Fluent in spoken and written English and Hungarian
• Analytical - understand digital KPIs, how to track and achieve them, how to interpret the reports and propose correction actions
• Able to work in a multicultural environment and in the team
• Excellent communication and presentation skills (verbal and written)
• Ability to drive cross functional projects
• Great knowledge - Web based applications, Content Management Systems, SEO, website analytics tools
• Creative mind-set
• Self-motivated and highly engaged
If you are interested in this job opportunity you can apply on the following link:
SCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Zewa, Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group has about 44,000 employees. Sales in 2014 amounted to approximately SEK 104bn (EUR 11.4bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit sca.com.
Egyéb adatok: Digital Brand Manager
Az álláshirdető cég: SCA Hygiene Products Kft.
A munkavégzés helye: Budapest
Álláskategória: Marketing / Média / Kreatív / PR
Eddig ennyiszer nézték meg az álláshirdetést: 347
Jelentkezés az állásra: Digital Brand Manager
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